Healthy Wild Living Social Posts

Website Copywriting

Client

ARIZEY is a Canadian-based sustainable fashion community that aims to inform, educate and shift mindsets towards more conscious, eco-friendly fashion choices.

Challenge

ARIZEY needed to create awareness about their community and purpose among fashion consumers. But it didn’t want to come across as condescending, rather it wanted to be perceived as informative and welcoming.

Solution

A series of thoughtful questions were created to encourage the fashion consumer to think before they buy. The questions were designed to both bring awareness to the issues within the fashion industry, and to inspire fashion consumers to make more mindful choices when purchasing clothes.  

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