About
Hi! I’m Louise, the Founder of Thanda Digital.
Living on three continents has taught me that an emotional connection goes far beyond cultural or language differences. I communicate on a deeper level through emotive, intuitive, benefit-driven copy designed to transcend boundaries, captivate, and convert.
I make your job easier by transforming your messaging strategy into copy that will engage and excite your audience. They’ll feel understood, connected and ready to take that next step.
My personal journey, varied career history and creative talent give me a distinctive take on storytelling.
A marketing background and years in the customer relationship management game allow to me bring unique insights from multiple industries and disciplines to every project. This means that you get the very best, most effective messaging out there.
A bit about me…….. I’m a vegan, environmental advocate, with a passion for surfing and preserving the ocean for future generations.
Why Partner With Me?
- Expertise: Work with a strategic partner who cares about your business as much as you do.
- Flexibility: Whether it’s an email campaign, or an entire website re-write, I create copy to suit your needs.
- Concise Messaging: Fill the void in your brand story and clearly articulate your brand’s purpose.
- Stand Out: Reach more people with engaging copy that communicates your uniqueness.
- Save Time & Money: Avoid the stress of creating ineffective copy, rather get copy that converts.
The Story Behind the Brand
The concept behind the brand draws from my South African roots. I grew up in Durban, Kwa-Zulu Natal, where the local dialect is Zulu. The Zulu nation is one of Africa’s most prestigious tribes, with a long cultural history within Southern Africa.
Thanda means LOVE in Zulu.
The image of the Thanda heart was created from the concept of the Zulu love letter, which is a necklace of brightly coloured glass beads that’s exchanged between lovers. Zulu love letters are constructed to express feelings, and each colour is carefully selected to communicate a specific message.
I combined these cultural aspects of my upbringing with my passion for writing, and Thanda Digital was born.