Eco Glass Product Descriptions & Website

Client

Eco Glass is an Australian-based sustainable homewares company that provides consumers with an eco-friendlier, recycled option for their glassware.

Challenge

Eco Glass needed to create awareness about their new upcycled glasses among homewares consumers, while trying to educate consumers about the importance of “the why and how” behind the brand.

Solution

Product Descriptions

An aspiring representation was created in the product description copy. It was designed to make consumers feel good when buying the Eco Glass products, knowing that they’ve saved wine bottles from ending up in landfill. As well as to inspire consumers to have truly unique, handmade, local products that would be the envy of others.

Website

“Our Process” and “About Us” copy was created to highlight the truly unique nature of the business and its methods. The copy was designed to envoke positive feelings around making a difference for the planet, while at the same time supporting a small local business.

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